Customer Insights

Understand HORECA buyers, purchasing behavior, retention, and account health.

KM
Ahmed Al-Rashid
Super Admin
Active Buyers
11
-100.0% vs Apr 2026
Repeat Purchase Rate
25.0%
+ 0.0% vs Apr 2026
Average Order Value
ر.س12,532
-100.0% vs Apr 2026
Accounts at Risk
11
+ 0.0% vs Apr 2026
Customer Segmentation
11 Total Customers
Restaurants 45.5% (5)
Hotels 9.1% (1)
Cafes 27.3% (3)
Catering 18.2% (2)
Monthly Customer Growth
11
Total Customers
+ 0.0% vs last year
Top Buying Categories by Customer Segment
Category Restaurants Hotels Cafes Catering
Dry Goods
0%
80%
35%
3%
Cleaning & Hygiene
0%
4%
22%
8%
Dairy & Cheese
0%
3%
16%
0%
Bakery Supplies
0%
3%
0%
36%
Beverages
0%
6%
5%
9%
Seafood
0%
0%
15%
0%
Fresh Produce
0%
3%
7%
0%
Disposables
0%
1%
0%
24%
Meat & Poultry
0%
0%
0%
21%
Top Accounts by Revenue
Rank Customer Segment Revenue Orders AOV
1 HB Hotel Blue Horizon Hotels ر.س32,727 2 ر.س16,364
2 FB Fresh Bowl Cafe Cafes ر.س12,362 1 ر.س12,362
3 SB Sunrise Bistro Cafes ر.س9,635 1 ر.س9,635
4 MC Metro Catering Co. Catering ر.س7,937 1 ر.س7,937
5 GL Green Leaf Restaurant Restaurants ر.س0 0 ر.س0
6 B& Brew & Beans Cafe Cafes ر.س0 0 ر.س0
7 RC Royal Catering Services Catering ر.س0 0 ر.س0
8 CK CloudBite Kitchen Restaurants ر.س0 0 ر.س0
9 SR Spice Route Bistro Restaurants ر.س0 0 ر.س0
10 DD Daily Dine Restaurant Restaurants ر.س0 0 ر.س0
HB Hotel Blue Horizon Active Hotels · Customer Since Jun 2023 · CUST-0013 View Full Profile
Account ManagerKhalid Al-Otaibi
Branches1
CityJeddah
Contact+966 58 8988453
hotel-blue-horizon@horeca.invalid
Avg Basket Sizeر.س16,364
Order Frequency0.1/week
Last Order Date02 Apr 2026
Reorder Probability High 76%
Credit Limitر.س352,797
Outstanding Balanceر.س44,273
Payment Behavior Good
Fresh Produce Dairy & Cheese Beverages
Churn Risk

11 accounts High Risk

0 vs Apr 2026
Loyalty Score
71 / 100 Good
+ 0 vs Apr 2026
Support Tickets
100 Open Tickets
0 vs Apr 2026
City Distribution
25.0% Riyadh
25.0% Jeddah
12.5% Dammam
12.5% Khobar
12.5% Mecca
12.5% Medina
View full report